Filing a trademark: what do you need, and how does it work?

A trademark application requires more than a brand name or . You also need to identify who will own the rights and the goods and services for which the mark will be used. Even for the same brand, the form and scope of the application can affect both registrability and future protection.
With OWNB, you tell us about your mark and your business. A patent attorney reviews , searches , and assesses the scope your business needs. You receive a report and confirm the final application after reviewing the findings.
Information to prepare
Applicant details
Decide whether the rights will belong to an individual or a corporation. You can file in your own name before starting a business or completing business registration.
Brand name or logo
Provide the Korean or English brand name or you intend to use. We consider whether protecting the name itself or a particular logo is more important. Separate applications may be appropriate if you want to register both forms.
Your business and plans for use
Describe the goods you sell, the services you provide, planned launches, and specific expansion plans. Explaining what you actually sell or provide is more useful than simply naming an industry.
For example, 'clothing business' does not tell us whether you run your own clothing brand, sell other brands, or manufacture and retail products. These distinctions affect which goods and services need to be covered.
What does the review cover?
1. Distinctiveness and earlier marks
We assess whether the proposed name directly describes the goods and whether it may conflict with similar marks that have already been filed or registered.
2. Classes, designated goods, and similarity group codes
We identify the goods and services that need protection based on your business. We review their alongside the scope of , aiming to avoid gaps in essential coverage or filings in unnecessary areas.
3. Review the report and approve the application
You can review the search findings and recommended goods and services. If we identify risks, we explain them and any possible adjustments. Filing proceeds after you confirm the final mark, goods and services, and fees.
4. Filing and the subsequent process
We submit the agreed application to the Korean IP Office and provide the application number and related documents. Examination follows, with an response if needed, then and a where the requirements are met.
Can I file before starting my business?
Yes. You can file before sales or services begin if you intend to use the mark. Reviewing registrability before committing to signs, packaging, or a website can help reduce the risk of having to change your brand later.
Filing does not immediately create trademark rights. Rights arise only after examination has been passed and registration is completed.